LUXURY HAIR, ROOTED IN AUTHENTICITY.
ABOUT HAIR SO CHIC
Founded in Los Angeles, Hair So Chic was created to help women feel confident, expressive, and completely themselves through exceptional raw hair.
OUR STORY
MORE THAN HAIR
At Hair So Chic, we believe beauty is at its most powerful when it feels authentic.
We source premium Raw Indian Hair directly from temples in India, selecting each collection for its natural movement, fullness, and longevity. From the quality of every strand to our thoughtfully prepared packaging in Los Angeles, every detail is designed to create an elevated experience from beginning to end.
Hair So Chic is more than a destination for extensions. It is a celebration of individuality, confidence, and the freedom to express your beauty on your own terms.
MEET OUR FOUNDER
TAWANA MORRIS
Born and raised in Los Angeles, Tawana Morris has always had an instinctive eye for beauty, fashion, and timeless style. Long before Hair So Chic became a brand, she was known for her signature long, voluminous hair—sparking countless questions from women eager to achieve the same effortlessly luxurious look.
Recognizing a gap in the market for truly premium hair extensions, Tawana founded Hair So Chic in 2019 with one simple mission: to provide women with authentic, luxury hair they could wear with complete confidence.
What began as a personal passion quickly evolved into one of the industry's fastest-growing luxury hair brands. Built on uncompromising quality, meticulous sourcing, and an unwavering attention to detail, Hair So Chic has become trusted by thousands of women seeking hair that looks, feels, and lasts like their own.
For Tawana, Hair So Chic has always been about more than beautiful hair. It's about helping women feel confident, expressive, and empowered—because when you feel your best, confidence follows naturally.